We all know how hard it can be to get our businesses seen by our target audience. We also know that a motivated workforce will look after our valued customers and encourage repeat business. With the ever-increasing pressure on businesses operating in our Internet-centric society, it can be hard to find ways to make your company stand out from the crowd. We get so caught up in boosting Facebook ads, managing pay-per-click marketing campaigns that we forget the key principle: PEOPLE BUY FROM PEOPLE!
Did you know that there are over 1.3 billion business events held in the UK annually? Almost £40 billion was spent by those attending events. Can your business afford to miss out on a slice of that pie? If you’re still not sold, here are some of the key reasons your business should be utilising events to grow:

1. You will find new clients/customers

Trade shows, conferences, networking breakfasts, and workshops are a key way to get face to face with potential customers and clients. You get the opportunity to build rapport and real relationships with the right people which can lead to more business and loyal clients/customers for you!

2. Opportunity to collaborate

Collaboration is becoming more recognised as a tool for growing and sustaining business. By collaborating rather than competing, many businesses can boost their success. You will be able to learn new skills and share experiences which will lead to a more robust and dynamic company.

3. You’ll see what your competitors are up to

We use competition in the loosest form given we’re all about collaboration but you can use events to get a feel for what others in your market are doing, what are their successes and how you can learn from them. 

4. You’ll increase your brand awareness

By creating a memorable and enjoyable event, not only will you increase your brand awareness amongst your customer base, but you will also boost the reputation of your company. People will remember your company for being involved in an event that left them feeling good. This is a great way to boost your image and encourage more custom.

5. Motivate your workforce

Whether it’s through team building days (without the cringe-y trust falls!), social events or training days, events are central to keeping your workforce dedicated and motivated. And a motivated and happy workforce will lead to better customer service. Employees who feel invested in a company will want that company to succeed.

6. Sales!

You can create an event where you can actually sell your product! Food fairs, trade shows, product launches…all of these will get your product in front of the people who want to sell to. 
Of course, the key to all this success is running a great event. Many businesses don’t have the time or resources to even think about creating an event, let alone organise one. That is where an event management company comes into play. A great event manager will take your idea from concept to completion with minimum effort from you. You want someone who is organised, pays great attention to details, has a creative flair and a background in event management.

What does it cost?

Event management companies charge in a variety of ways. They can ask for a percentage of your total budget for the event, which means you know in advance what the fee is going to be, or they can charge an hourly rate. It is best to consider the size and scope of the event before deciding on a rate.  Small events that don’t take a lot of time to put together are best charged at an hourly rate whereas large events like conferences where a lot of time goes into planning, a percentage of the budget would work well. Either way, a good event planner can help guide you through the process.
Regardless of whether you are a small startup with a small budget or a large corporate organisation, events are a great way to market your business, build your brand and connect with your audience.